Hey everyone! 🎀
Lately, it has become a cult among the Bollywood celebs to launch their own fashion labels. There used to be a time when big stars would only endorse fashion brands in advertisements. But from the past decade, they’ve come up with their own labels to shine for.
From Sonam Kapoor to Virat Kohli, these celebrities have got an edge over the trending styles through their own brands.
1. NUSH by Anushka Sharma
An actor, producer and now a brand owner, Anushka Sharma is everywhere. The collection of her brand – ‘Nush’ is super amazing and comfortable – made for those for whom less is more. The colours, patters look so breezy and reflects her own style.
2. HRX by Hrithik Roshan
Hrithik Roshan had started a clothing line named HRX in association with online retailing site Myntra. HRX mainly consisted of gym wears and sportswear targeted towards the fitness buffs. The brand promoted personal fitness and exercise among the young generation. It included trendy tee shirts and other sportswear.
3. MARQUEE by Karan Johar
He launched his own collection of designer wear called Marquee. His fashion label consists of collection that experiments on colours and textures. His fashion label also includes fashion outfits for women as well.
4. ALL ABOUT YOU by Deepika Padukone
Much to the delight of her fans who love to dress like the diva, Deepika launched her own fashion line All About You in collaboration with French design agency, Carlin and online fashion portal, Myntra. Consisting of casual clothes and accessories, All About You focuses on the actress’s love for “‘comfortable, romantic, feminine and fun” dressing.
5. SCULT by Shahid Kapoor
The meaning of Skult is Shahid and Cult which combined was given the name ‘Skult’. Owned by Shahid Kapoor, the label specializes in sports-wear and his product range includes T-shirts, joggers, bags, shoes, sweaters, and shirts. The brand was launched in 2016 in association with the Aditya Birla Group.
6. RHESON by Sonam Kapoor
RHESON (their initials), a high street fashion brand was launched by the Kapoor sisters. Apart from making the collection fashionable, they also ensured it’s affordable. Sonam, who is a role model to so many girls, wanted to make RHESON real and something that one would feel comfortable and beautiful in.
7. WROGN by Virat Kohli
He may not be a Bollywood actor, but his popularity and looks are no less than being one. The stylish young cricketer lends his name to the youth fashion brand Wrogn. This brand is known for its quirky designs and deliberate attempt to ditch conventional trends. The nonconformist clothesline reflects his inner aggressive drive. The label includes some fantastic tees, shirts, chinos, slimfit trousers and casual jackets.
8. MxS by Shweta Bachchan Nanda
Designer Monisha Jaisingh and Shweta Bachchan Nanda are a regular on India’s best dressed list. Recently they’ve launched their own label called MxS (their initials). While Shweta has often collaborated with Monisha to create designs for herself, the duo has come together to create this luxury brand for the public. From sequined vests to party ready dresses to everyday separates, MxS is for urban women who don’t want to put an age to their ensembles!
9. BEING HUMAN by Salman Khan
Salman Khan’s franchise – Being Human is one of the most popular celebraty brands, that is currently ruling the Indian market. Along with a brand, Being Human is also a charitable organization that works for the well being of many. Wearables and accessories of Being Human reflects a style which is very simple, yet trendy. The brand is available both in outlets and online platforms and is known for its affordable prices.
10. IMARA by Shraddha Kapoor
The young peppy actress Shraddha Kapoor likes to play it safe yet stylish when it comes to her fashion sense. She recently launched her own label Imara in association with Anjana Reddy of USPL. Imara offers a unique range of clothing for women who love dressing up in a pious petite manner and who like to keep in touch with their feminine side to the core.
Which one’s your favourite? 🎀